The Sarobag was designed on the beaches of Rio de Janeiro where our team were relaxing after a long day meeting with Brazilian Promotional Products Companies. This trip was sponsored by British Airways.
Many people we spoke to expressed concern about the high levels of crime and safety for bags on the beach. Our thoughts shifted towards creating a beach blanket which firmly attached to a bag. The most elegant solution we could come up with was a combination of a Sarong and a Bag - the SaroBag was born.
In the coming months we will develop new Sarobags dealing with different needs for different beaches and cultures. For more updates on our Sarobag journey, take a look at our magazine.