How to Choose the Right Custom Designed Bags For My Customers

Bags are definitely one of the most widely-used promotional products. When it comes to marketing, nothing beats traditional promotional products such as bags and pens. What we like about bags is that they have immense lasting power, generates massive brand impressions, and practical. So, if you are considering offering custom promotional bags, then what are your options?

According to studies, 31%  of consumers reportedly own a promotional bag. And almost 50% of people will receive a promotional bag in their lifetime. With so many styles to choose from, there is a branded promotional bag for everyone.

As business owners, we want to make sure that our efforts are appreciated. We want our customers to fully utilize these logo bags. To ensure that they will use them every day, you need to think in terms of what they need and what specific demographic you are targeting.

So, to help you choose the best promotional bag for your customers, we have listed unique and creative ideas below.

Custom Reflective Bags

These reflective bags are made with the same materials as reflective vests. The additional functionality of reflective fabric makes it an ingenious promotional idea for motorists, bikers, pedestrians, kids, and construction workers. 




They come in a variety of styles and designs. There are tote bags, backpacks, fanny packs, and pouch bags. These bags are perfect for just about all segments of your target market. 

Trolley Wine Bag

This bag is great for travel retail marketing in which your target market is travelers. Designed with convenience in mind, it can be used to haul multiple bottles of wine at once. The main bag can be detached from the trolley and use the sling strap to carry the bag. When it comes to branding and customization, you have a wide area to play with. 


The front pocket and even the strap are great places where you should print your brand name or logo.

Customised Dry Bag

The go-to bag of athletes, dry bags are also ideal for marketing. These are perfect for the drinks industry and sports sponsorships. Designed for people with an active lifestyle, this bag will protect their personal stuff from the elements. With a dry bag, design possibilities are endless. You can either print your brand name and logo or match the colors with your brand or new products you are promoting.




Coloring Bag

Coloring bags can be made from canvas, cotton, and PP woven fabric. Generally designed with kids in mind, they make fantastic promotional gifts for kids


There many styles to choose from, including drawstring, tote, backpack, and even trick or treating bags. You can also offer them with free branded crayons so that parents will be encouraged to buy it. They can be given away together with cereals, vitamins, chocolates, apparel, and school supplies.

A tip: for drawstring bags, the strings might pose a choking hazard for youngsters. We suggest adding a stopper or any safety mechanism to ensure that the bags are safe to use by children.



Drawstring Bag

Simple and functional, a drawstring bag allows convenient access to your personal stuff. Because of the ease of opening and unloading the bag, it is perfect for people with an active lifestyle. This can also be used as a swag bag for events and trade shows.





Shopping Bag

When it comes to promotions, shopping bags are a great option. They can be made from canvas, PP material, cotton, and plastic. They are generally sturdy with lining on each side for reinforced strength and support. 

This shopping bag comes with a silicone pouch, which makes folding and storage easier. The front part of the silicone pouch and the lanyard can be branded for finer brand remembrance. This creative idea is a fantastic alternative to plastic bags now that single-use plastics are falling out of favor.


Shopping bags make great giveaways during trade shows, exhibits, and in-store promotions. One thing that makes them really great for marketing campaigns is that there is a demand for shopping bags. As such, your target market will surely use them. Furthermore, customers will definitely keep them for many months, even years. This extends your brand exposure beyond shop floors.


So, which bag is right for your customers? Let us know in the comment section below!



For more bag ideas, be sure to check these case studies out:













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